Read about Novae's recent inclusion on Inc. Magazine's 2024 Inc5000 list on Yahoo Finance

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CORPORATE TEAM

Reco McDaniel McCambry, M.B.A.

Founder, President & CEO


  • Entrepreneur since 20 years old; started producing millions by 25
  • Started, Built, and Run 4 Multi-Million Dollar Companies
  • Voted TOP 10% of Direct Selling CEOs out of 550+ CEOs
  • Forbes Business Council Member & Forbes.com Industry Expert Global Platform Contributor
  • National Small Business Association Leadership Council Member
  • Featured in Who’s Who in Black Atlanta for more than a decade
  • Selected to #1 Business Honor Society in the World, Beta Gamma Sigma after earning 4.0 GPA in one of the nation’s top M.B.A. programs
  • Honored with a proclamation naming January 19th Mr. Reco McDaniel McCambry Day in McDonough, GA in 2021
  • Inducted into 2021 Marquis Who's Who in America & Who's Who in Business & Finance
  • CEO of Inc. 5000 Fastest Growing Company in America in 2021, 2022 and 2023
  • 2022 Money 2.0 Outstanding Leadership Award Winner
  • 2022 Bank Customer Experience Innovator of the Year Award Winner
  • 2023 Graduate of the Last Decade - Coles College of Business at Kennesaw State University
  • 2024 Novae accepted into the Direct Selling Association
Read Reco's Full Bio (click here)

As the Founder of Novae, Reco McCambry has made his mark in the financial services industry and direct sales as one of the youngest and most successful entrepreneurs in the space. After getting involved in the direct sales industry in 2001, at 20 years old, it seemed he was born to do this. While in college full-time, majoring in Physics and Electrical Engineering, he was also working a full-time job. Upon seeing that his job was keeping him from accomplishing many of his personal goals, he started working very diligently on his part time affiliate business. After his first year, his part-time income exceeded his full-time income and positioned him to pursue his dreams full-time. Within the next few years he was able to pay off debts, dramatically change his lifestyle, and achieve many personal goals.

Mr. McCambry has coached and mentored thousands of people nationwide and built personal organizations exceeding tens of thousands of affiliates producing annual revenues of tens of millions of dollars. These accomplishments allowed him to become financially free in his mid 20s and eventually start his first Direct Sales company in 2009, where he later sold his interest.

After completing his Industrial Engineering degree at age 30, which was one of his mother’s dying wishes for him, he started training and consulting back in the direct sales industry. After seeing the industry was missing key opportunities for many people in our community to truly uplift the community, he decided to start one.

Novae was birthed in 2014.

Also a best-selling author, Reco wrote an autobiography chronicling his life story, called The Fatherless Father that empowers single mothers, fathers, and fatherless teenagers and young adults to reach their full potential in life. Something he knows all too well, being raised by a single mother himself. His latest book, THE PLAN, details a blueprint to inspire, educate, and reveal opportunities to all that guarantees social justice and progress for the Black community.

As a talented speaker, he is frequently tapped by corporations, non-profits, youth programs, faith-based organizations and educational institutions to share the keys of his successful entrepreneurial endeavors. He offers audiences a candid peek into his personal experiences and provides motivation and encouragement to inspire positive life changes and success. He has been featured multiple times as one of the youngest success stories in the annual publication of "Who's Who in Black Atlanta", a publication highlighting some of the most accomplished African Americans in Atlanta, GA. Mr. McCambry is also on the Leadership Council for the National Small Business Association (NSBA) out of Washington D.C., which advocates on Capitol Hill for small businesses nationwide.

Mr. McCambry shares his expertise in the world of credit, money, and fintech on Forbes.com, profiled as an Industry Expert and also a member of the prestigious Forbes Business Council.

Fittingly, on February 4, 2021, Mr. McCambry was honored by his hometown in McDonough, GA with a proclamation naming January 19th, Mr. Reco McDaniel McCambry Day, in recognition of his business accomplishments, philanthropy, and inspiration to the community. In addition, in 2021, he was inducted into Marquis Who’s Who in America and Who’s Who in Business & Finance.

Under McCambry’s leadership, Novae, has been recognized on Inc. magazine’s Inc. 5000, for becoming one of the fastest growing companies in America the last three years in a row, 2021, 2022, and 2023. Mostly recently ranking in the top 60 fastest growing financial services companies in the United States, while ranking in the Top 50 fastest growing companies in all of Georgia! In addition, in 2024, Novae was accepted into the Direct Selling Association after a unanimous vote by their Board of Directors.

In 2022, McCambry was named Innovator of the Year at Bank Customer Service Summit, received the Outstanding Leadership Award at the Money 2.0 Conference, and in 2023 Coles College of Business at Kennesaw State University named him Graduate of the Last Decade.

Mr. McCambry graduated from Southern Polytechnic State University with a B.S. degree in Industrial Engineering and obtained his M.B.A. degree at the Coles College of Business at Kennesaw State University. Upon completing his M.B.A., Mr. McCambry earned a 4.0 GPA and was inducted into two of the most prestigious business honor societies in the world, Golden Key International Honor Society and Beta Gamma Sigma; where many of the organization members are C level executives for Fortune 100 companies.

He has received numerous awards and recognition throughout his career, for his memorable speaking, training sessions, phenomenal leadership ability and superior results in business. Mr. Reco M. McCambry is definitely one of the "BEST" in the business!

 

Haziq Ali

Chief Marketing Officer


Haziq Ali has been an entrepreneur for the majority of his life, beginning with a feature on an episode of 60 minutes profiling his first business in junior high school. After huge learning experiences that left him bankrupt, foreclosed, and homeless in his later business years; he applied the life-changing lessons he teaches today and within 18 months fought his way to opening 5 different businesses, generating in excess of a half million dollars in revenue and most importantly - falling deeply in love with his life again.

As a Novae Founding Member, Haziq was instrumental in the inception phase of the company. After inception, Haziq consistently maintained the companywide #1 recruiter position on the direct sales side of the business for years which led to his transition and promotion to Vice President of Sales and Acquisitions. After 18 months of leading Novae to the most profitable partnerships and affiliate relationships in company history, Haziq was named Chief Marketing Officer. Haziq largely is responsible for the growth of Novae’s Affiliate and White Label Programs.

In addition to his day to day activities serving through Novae, Haziq is in extremely high demand as an award winning speaker, trainer and TV/radio show guest. Blessed to have been trained by the best and personally mentored by the great Les Brown, the greatest motivational speaker to ever live, Haziq is also an author and self-esteem development expert. Haziq attended Florida A & M University - School of Business and Industry; since that time he has elevated his studies in the real world that has benefitted not only him but thousands of entrepreneurs across the country.

 

Shaneé McCambry

Chief Operating Officer


Having served previously as the Director of Operations for two direct sales companies, including Novae, Shaneé McCambry has recently been named Chief Operating Officer. Shaneé has been extremely instrumental in the growth of Novae providing oversight and direction to the company’s employees, maintaining and streamlining vendor relationships and processes, and efficient management of Novae’s overall operations.

No stranger to leadership, Shaneé has been working along side her husband, Reco McCambry, in the direct sales industry since 2005, training and building sales organizations of thousands of people, producing millions of dollars in revenue. Particularly passionate about inspiring women, Shaneé is also a much sought after female empowerment speaker and enjoys writing blogs to inspire women from all walks of life to stay encouraged and to excel in everything they endeavor to do. Because of this, Shaneé hosts a 2 day program called “Woman that Win” through Novae University that teaches business success principals, encouraging personal growth and self-development.

As a graduate of Georgia Southern University, Shaneé earned a degree in Middle Grades Education and served as a teacher at a Title I School for 5 years. While teaching she received numerous awards as an educator. In addition to her recognition for being an excellent educator, Shaneé has also been frequently recognized in the annual publication “Who’s Who in Black Atlanta”, a publication highlighting some of the most accomplished African Americans in the Atlanta, GA area. Most notably Shaneé was inducted into the National Association of Professional Women, the largest and most recognized networking organization of professional women in the country.

 
Arielle

Arielle

Director of Operations


Arielle oversees Novae’s management team and assists the COO in managing the company’s valuable partnerships and the CMO in managing the company’s channel partnerships.

Arielle has a passion for all things involving life, art, and helping others. She is a native of Georgia, and has a creative mind and enjoys learning new things by asking questions. She has experience managing teams, systems, and several projects. In addition to being the Operations Manager at Novae, she enjoys practicing yoga and creating original art during her free time.

 
Jerry

Jerry

Director of Marketing & Training


Jerry is from Jacksonville, NC, a military town where he learned the fruits of discipline and hard work. He graduated from the University of Wilmington in North Carolina, where he studied Business Finance and Computer Programming. Jerry is skilled in various areas of technology, such as web development and audio/visual production. He uses his talents to create attractive and engaging online experiences and in-person events. Jerry is also passionate about helping others, and he brings his expertise to help Novae stay up-to-date with the latest advancements in technology to better serve its customers and affiliates.

 
Kathy

Kathy

Director of Community Outreach


Kathy currently resides in Grand Rapids, Michigan and is affectionately known as Mr. Reco McCambry’s Michigan Mom. With a relationship that started when Mr. McCambry was in his 20s as a top Direct Sales affiliate for another company, Mrs. Kathy took good motherly care of him when he traveled to Michigan to build one of his largest sales organizations at that time. Today she is retired but lends time to Novae’s non profit, Novae Cares, connecting organizations and communities to help Novae give back to those that need it most. She has enthusiastically led campaigns for Mr. Reco McCambry Day at schools, senior centers, and Mr. McCambry’s D.A.W. Memorial Weekend, a back to school drive in honor of his late mother giving away clothes, shoes, school supplies, hair cuts/hair dos, and more, the weekend before school opening in McDonough, GA.

 
Jennifer

Jennifer

Credit & Debt Manager


Jennifer manages Novae’s credit products and partnerships. In addition, she also oversees the call center for the Debt Help program and the service providers.

Jennifer is a hardworking loving mother who is also an Atlanta native. She started her career in processing for the county government in Atlanta, GA and served there for well over a decade. Her love for people and dedication to helping others led her to join the Novae Corporate Team.

 
Reco Jr

Reco Jr

Funding Manager


Reco Jr started his career at Novae while in high school folding and mailing letters. Since graduation and spending time in college, he has transitioned to educating business owners about business credit and funding options to help the owners start, stabilize, or expand their business. In addition Reco Jr manages the partnerships that fund our consumer financing deals for merchants, as well as the consumer loans multichannel lending platform. Reco Jr is a sports fanatic and enjoys brokering high end sneakers in his free time.

 
Danielle

Danyelle

Affiliate Support Manager


Danyelle is an energetic outgoing south Georgia native from Thomasville. She loves baking and spending quality time with her family. She is a natural born leader, that has been leading small and large teams since she started her professional career.

 
Mayra

Mayra

Bilingual Support Manager


Mayra has extension experience serving as a bilingual customer service agent. A native of El Salvador, Myra relocated to California as a child. She is most passionate about educating the hispanic community about financial literacy and entrepreneurship opportunities that will lead them to better lives. She enjoys spending time with her family and two dogs.

 
Allecia

Allecia

Event Coordinator & Corporate Communication Manager


Allecia is from Coastal North Carolina. She pursued her dreams, earning a distinguished Culinary and Hospitality degree and has expertise in both front of the house and back of the house. She is a devoted wife and nurturing mother of 5, loves reading and traveling, and she loves serving others. Her inside knowledge of the hospitality industry helps make each event a memorable experience for the Novae staff and affiliates, nationwide.

 
Pam

Pam

Field & Office Support Lead


Pam is a native of Madison, GA. She has worked for years in customer service and was co-owner of a company as well. She also likes to spend time with her grandchildren, watching movies, walking, reading, and traveling. She loves Novae because of the family atmosphere and the mission to teach financial literacy, something she wasn’t taught in school growing up.

 
Alee

Alee

Bilingual Support Lead


Alee comes from a Mexican family from Michoacán, Mexico, and was born in California but raised in Georgia. She is deeply committed to serving and assisting her community in any way possible, which has led her to gain experience in Bilingual-Customer Service and Administrative Assistance. During her free time, Alee enjoys pursuing her passion for photography by freelancing alongside her cousin.

 
Shalonda

Shalonda

Funding Support Lead


Shalonda is an Akron, OH native turned Georgia Peach. She is the proud mother of two sons, her superstar Tylan and her superhero Zaire. She calls Zaire her AUsome superhero due to him living with Autism. She is passionate about uplifting and empowering women all over the country. Her personal mission is: To restore confidence, excellence, and purpose to women in life and in business.

 
Monica

Monica

Billing Specialist


Monica is a devoted sister, wife, and mother. She was born and raised in Georgia, and she loves reading novels and writing. She is passionate about helping the Hispanic community and she believes that Novae offers a chance and greater opportunities for Hispanics.

 
Novae is a proud member of the Direct Selling Association and a Signatory of the DSA Code of Ethics. To file a business complaint, email This email address is being protected from spambots. You need JavaScript enabled to view it..
DSA Member
NSBA
Atlanta Black Chambers
Georgia Chamber
Conyers Rockdale Chambers
BBB
Novae Credit and Money
Novae is a fintech company that provides greater access to credit, capital, and entrepreneurship for consumers and small businesses nationwide, with a particular interest in empowering underserved communities, driving financial inclusion! Founded in 2014, we serve clients across all 50 states, including Puerto Rico.

Novae, LLC
1506 Klondike Road Ste 403
Conyers, GA 30094

Phone: (678) 750-3787
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Your Novae Representative

NewGenesis

Affiliate
Tel: 2098836505

Connect with Novae
Novae, LLC BBB Business Review
Novae Credit and Money
Novae is a fintech company that provides greater access to credit, capital, and entrepreneurship for consumers and small businesses nationwide, with a particular interest in empowering underserved communities, driving financial inclusion! Founded in 2014, we serve clients across all 50 states, including Puerto Rico.

Novae, LLC
1506 Klondike Road Ste 403
Conyers, GA 30094

Phone: (678) 750-3787
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Your Novae Representative

NewGenesis

Affiliate
Tel: 2098836505

Connect with Novae

Novae, LLC BBB Business Review
© Novae - All Rights Reserved
© Novae - All Rights Reserved